Web Analytics: Intermediate

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Gain an understanding of how your website is used by search engines, users and other businesses. With an enhanced analytical understanding of your target market, you can improve your strategies, along with expansions if needed. As an individual this knowledge is invaluable as you can learn how other businesses target you. 

Additionally, you will learn how to maintain a strong web presence, companies need to know more about the mechanics of website design, understand who finds their website and how to attract the right visitors. This course will help you make the most of your web presence.


In this module you will learn about how to optimise your website in search engines and how to use tools such as Google Analytics. You will also learn about smart searching, accessibility support of your site and the importance of understanding your user journey. 

Core topics:

  • SEO 
    • Learn why investing in website structure, usability, navigation, keywords, links and tags is important to SEO 
    • Learn to find and follow Google guidelines to keep up to date with powerful search engines 
  • Google Analytics and Tag manager 
    • Learn about the powerful google tools and courses   
    • Learn about basic scripting and what the code means 
  • Basic Website development and customisation 
    • Change HTML, CSS and JavaScript to understand the importance of smart design 

To qualify for this module, you must be employed in South Yorkshire.

Who should attend?

  • Website owners (e.g. managers or marketers) 
  • Website users wanting to understand their digital footprint 

Contact Us
Should you have any questions about taking this module, please get in touch via email: advancingdigital@shu.ac.uk


We are currently offering bespoke modules to companies!