Web Marketing

Gain an understanding of how web marketing works at a micro level, through observing and learning how you are marketed to. Learn how to avoid predatory marketing ploys online and in person. Enhance your understanding of how you are persuaded, and how you can influence / are influenced when using the Web.

Additionally, this module will help you develop your web marketing knowledge and capability. Develop customer loyalty, interaction and expand your customer base.              

Pre-Requisites:

Beginner

• Basic understanding of advertisements and trend analyses (e.g. flight tickets are cheaper on a Tuesday outside of half term etc)

Intermediate

• Knows some concepts such as advertisement ID tied to the user
• Basic understanding of data management and how data is harvested for users (e.g. clicking Facebook ad shares with 3rd party etc)
• Has basic knowledge of cookie and smart ads

To qualify for this module, you must be employed in South Yorkshire.

Who should attend?

You should attend if you want to learn on how to be able to pick up on the most recent developments and technological advancements and use them. People who work in social media frequently need to be available 24/7 for social media updates, therefore they must be flexible with their schedules. To properly complete your assignment, you will be taught how to use both creative and analytical talents.

Topics:

• Introduction to Search Engine Optimisation and Web Analytics
• Responsive Web Design
• How to Optimise Your Website in Search Engines 
• Google Analytics
• Further Optimisation