Original: Web Analytics

Date: TBC
Time: 09.00 AM to 04.00 PM
Venue: Sheffield Hallam University, Sheffield, S1 1WB

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Register your place

Gain an understanding of how your website is used by search engines, users and other businesses. With an enhanced analytical understanding of your target market, you can improve your strategies, along with expansions if needed. As an individual this knowledge is invaluable as you can learn how other businesses target you. 

Additionally, you will learn how to maintain a strong web presence, companies need to know more about the mechanics of website design, understand who finds their website and how to attract the right visitors. This course will help you make the most of your web presence.   



  • Knows how to search on popular search engines
  • Understands relevance of different engines / browsers for different purposes


  • Has some basic experience with SEO 
  • Has some basic interaction with tools such as google tag management / google analytics etc

To qualify for this course, you must be employed in South Yorkshire.

Who should attend?

You should attend if you want an insight into allocation of resources to the appropriate channels and campaigns, among other things, web analytics assist organizations in identifying their target audience, reducing bounce rates, and boosting ROI. You can learn how businesses may still produce enormous revenues even with a small marketing budget by utilizing the various Web Analytics data.


  • Introduction to Search Engine Optimisation and Web Analytics
  • Responsive Web Design
  • How to Optimise Your Website in Search Engines 
  • Google Analytics
  • Further Optimisation

Additional information:

Places are limited to 20 persons, and we will operate a first-come-first-served basis. 

Due to the requirements of our funding body, we will need to collect some information from you. This is to confirm eligibility and employment status, prior to the course enrolment. Registering for this event will be taken as consent for us to contact you for details required to check eligibility.

Should you have any questions prior to the event, please do not hesitate to email us at advancingdigital@shu.ac.uk


We are currently offering bespoke modules to companies!